All the talk in the field of digital marketing is about pull marketing and the fact that people are more interested in purchasing a brand that they already have positive feelings about.
Influencers play an important role in word-of-mouth marketing and ensuring that a brand is considered genuine and trustworthy. Here are a few ideas for attracting and making the most of influencers as part of your marketing strategy.
1- Mention Influencers in Your Blog and Guest Blogs
Influencers are busy people, but they tend to notice when a brand uses their posts as resources in guest blogs and articles.
This is a powerful method of getting noticed that has a kind of snowball effect, with one mention leading to another and another and so on, and influencers appreciate it.
This technique both increases influencers’ popularity and at the same time helps you to build better connections. The trick is to mention a few influencers in well-written blogs and guest posts so that you can attract their attention and eventually connect with them.
2- Use Influencer Finder Platforms
Influencer finder platforms can help you grow your brand by connecting you with key influencers.
These people provide you with guidance on how to boost your brand marketing strategies. There are several platforms that make it easy for new companies to identify, hire, and consult with influencers. As an organization, you can also enjoy access to searchable and built-in marketplaces.
Influencer marketing software allows you to create and manage effective marketing campaigns that leverage the influence of social influencers as ambassadors for your brand.
3- Develop an Effective Pitch
It’s hard to craft the perfect pitch, but once you do, you’ll be able to connect with all kinds of influencers and convince them to promote your brand.
A few helpful pointers:
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- Always address the influencer directly by name to make the pitch more personal.
- The subject line should be kept vague enough to pique their interest.
- Keep your greetings short and sweet.
- Introductions are important.
- Make your pitch as personal as possible. Don’t simply copy and paste a generic email template. Influencers are experts and they’ll be able to tell when you’re taking a shortcut.
- Keep your pitch short and sweet too. A few sentences are enough. Try not to ramble on about your brand’s philosophy, history, and so on.
- Explain what’s in it for the influencer. Make it worth his or her while to be featured in your brand content.
This method isn’t foolproof, and you may need to persist in order to prove your commitment and catch the influencer’s attention.
4- Network with Influencers on LinkedIn
LinkedIn is a great platform to get your brand noticed by influencers. Once you’ve identified your targets:
- Start following the influencer’s LinkedIn page. Like and share the content that they post.
- Check which groups that the influencer is in and join as many as you can.
- Request to connect with the influencer, explaining clearly how you know him or her.
Once you’re connected through LinkedIn, message the influencer to express your intent clearly.
An influencer’s time is valuable, so don’t waste it trying to explain how promoting your brand can improve their lives.
5- Create Value For Influencers
Influencers are people too, and they want recognition. You can recognize them by reading and implementing their advice and sharing the outcome with them.
Influencers love hearing how you’ve taken decisive action based on their suggestions. Never fail to comment, share, and be an actual fan of influencers by presenting them in a good light in your blogs and guest posts.
6- Engage with Influencers during Industry Seminars
Not everything worthwhile takes place online; sometimes you need to step out of your comfort zone to make things happen. For example, you can attend conferences and seminars that are hosted by industry influencers.
Meeting people in person is a good way to foster relationships and share common interests. The more of these gatherings that you attend, the more you will be noticed. You need to do more than just attend, though; you should participate as well. This is a great way to hone your skills and raise your profile as a thought leader in your sector.
Influencers can be hard to pin down, especially when you’re after them to promote your brand. But follow these six steps and you’ll be able to get through to them and then to impress them with your preparedness. So stop planning and take action now!