Lonely Planet has agreed to acquire TRILL Travel, the visual technology that makes photographs on Instagram instant bookable travel experiences. Terms of the transaction were not disclosed. “Lonely Planet is the perfect platform to fully realize the potential of TRILL. I’m extremely excited to be part of this new chapter at Lonely Planet and look…Details
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22 different…Details
Having badly misjudged millennials, the advertising industry is desperate to work out what makes the latest young generation tick Generation Z are the generation below millennials, aged between seven and 22STOCKSY Who are Generation Z and what do they want? The first part of that question shouldn’t be so hard to answer at least. They…Details
This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA’s #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund’s #AlwaysRemember campaign. Rasoaisi captions this as follows – an intelligent physicist with weird hair…Details