Snapchat seduces advertisers with new self-serve tools and certified partners

To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,…

Meet Binky, the anti-social media simulator

Something happened to social media recently. I don’t know exactly when things changed, but almost overnight, randomly scrolling through feeds became a lot less enjoyable. Flame-wars, bad news, fake news, worse news and anxiety-fueling comment sections meant that social media is no longer the escapism it once was. Along comes Binky counter all of that, creating…