Who are Generation Z and what do they want? The first part of that question shouldn’t be so hard to answer at least. They are the generation below the millennials, generally accepted to be between the ages of about seven and twenty-two. They have spent their entire lives online in some form and are the largest generation, like, ever. According to analysis by Bloomberg, Generation Z comprise 32 per cent of the global population and 40 per cent of consumers, and have an estimated direct global spending power of $200 billion a year. And, Bloomberg says, since they influence what their parents spend money on, an indirect spend of $3 trillion.
As for what they want? Well, that is of the greatest possible interest to…