New Survey Finds Celebrity “Star Power” Has More Influence Over Men than Women

[ad_1] WINSTON-SALEM, N.C., Feb. 20, 2019 (GLOBE NEWSWIRE) — Today, Collective Bias, Inc., the innovative leader in influencer marketing, and an Inmar company, released findings from a 2018 U.S. consumer survey on how celebrity endorsements and peer recommendations impact consumer purchasing decisions. The survey, fielded to 1,500 adults, found that 34 percent of consumers are…

Details