Buzzoole Launches Fraud Detection Tool for Influencer Marketing

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee…

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