Majority of Kenyans think influencer marketing doesn’t affect their purchases

According to a consumer survey was carried out among 700 internet users in Kenya in December 2018 to January 2019, conducted by the Odipo Dev team using our influencer intelligence product, KingMaker 82% of Kenyans think influencer marketing doesn’t affect their purchases, but wait, there’s more… 1. Kenyans Do Not Trust Influencers To Recommend Products Partnerships…

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Plaqad unveils Nigeria’s first-ever compensation report

Plaqad.com, the social platform connecting individuals and brands to top content creators, social media influencers and publishers, has released Africa’s first ever Influencer Compensation Report. The report provides key insights into the influencer marketing industry and analyses some of the common trends regarding the remuneration of influencers. There has been an increasing adoption of influencer…

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