The wild west of influencer-dom: Will social media stars continue to rise?

Last month, the Cannes Lions International Festival of Creativity – the biggest grouping of advertising and marketing people you could ever hope to avoid – introduced a new award: the Social and Influencer category. Yes, those gurning thumb-flexers forever punching #YOLO, #instacool and #nofilter into their smartphones as they plug products have come of age.  Influencer-dom is now a…

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Wireless speaker maker Sonos files for IPO as music streaming gets more and more popular

Wireless speaker company Sonos Inc filed for an initial public offering on Friday, riding on the back of increasing popularity of streaming music though smartphone apps on connected audio systems. Sonos’ hi-tech speakers and the company’s tie-ups with around 100 music streaming providers including Apple Music, Pandora, Spotify and TuneIn have helped attract audiophiles around…

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