Kanan Gill, Sapan Verma, Naveen Richard laud Keith Weed’s crackdown on influencer fraud

Home >> Marketing >> Article The strict call by Unilever CMO, Keith Weed to tackle the issue of fake influencers has turned out to be one of the most talked about topics in the marketing world. It also opens up another discussion on the authenticity of influencer audience. Just last week, Unilever announced that it has decided not to work with influencers who buy…

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