Global Media Spending Drops 6.8% in 2020 to $1.28T, Marking First Decline in 11 Yrs; Industry Poised for 2021 Rebound, Fueled by Digital Video, Audio, Games, Influencers

Global advertising and marketing spending, including traditional, digital and alternative media in all major markets worldwide, is on pace to drop 6.8% to $1.278 trillion in 2020, as COVID-19 and its economic blowback will result in the first media spending decline in 11 years, according to new research by PQ Media. STAMFORD, Conn. (PRWEB) November…

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