Are marketing influencers getting more influential during COVID-19?

The onslaught of COVID-19 and its financial implications has had brands scrambling to redistribute their budgetary allocations, revise ad spends, shuffle marketing mix, and recast promotional strategies in general. With businesses making an all-round pivot to digital formats and channels in tandem with end-consumers’ increased stay-at-home habits thanks to the pandemic, the surge in digital…

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