Can the FTC do Anything About Undisclosed Marketing by Influencers

June 28, 2017 If the FTC intends on enforcing its guidelines, it must consider the evolution of social media space and its place in it. Undisclosed Marketing #notanad In March 2017, the Federal Trade Commission sent “educational” letters to 46 celebrities who it believed weren’t…

Facebook now has 2 billion monthly users… and responsibility

“We’re getting to a size where it’s worth really taking a careful look at what are all the things that we can do to make social media the most positive force for good possible,” Facebook Chief Product Officer Chris Cox told TechCrunch about the company’s new milestone. Thirteen years after launching and less than five…

Lynch Archer PR Entertainment Launches Influencer Marketing Division, #LAPRSocial

New cyberattack causing mayhem in Europe spreads to North America

By Giles Turner, Volodymyr Verbyany and Stepan Kravchenko A new cyberattack similar to WannaCry is spreading from Europe to the U.S., hitting port operators in New York and Rotterdam, disrupting government systems in Kiev, and disabling operations at companies including Rosneft PJSC and advertiser WPP Plc. More than 80 companies in Russia and Ukraine were initially affected…