The onslaught of COVID-19 and its financial implications has had brands scrambling to redistribute their budgetary allocations, revise ad spends, shuffle marketing mix, and recast promotional strategies in general. With businesses making an all-round pivot to digital formats and channels in tandem with end-consumers’ increased stay-at-home habits thanks to the pandemic, the surge in digital…
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Wednesday September 22, 2021 Today’s PremieresABC: The Goldbergs at 8p, The Wonder Years at 8:30p, The Conners at 9p, Home Economics at 9:30p, A Million Little Things at 10pCBS: Survivor at 8pCNBC: Jay Leno’s Garage at 10pdiscovery+: Last Chance TransplantDisney+: Star Wars: VisionsFOX: The Masked Singer at 8p, Alter Ego at 9pNBC: Chicago Med…
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MILAN — British rising star Luke Edward Hall is launching a new brand next year in collaboration with Milan-based strategic consulting firm Wemanage, the label’s main investor. Named Chateau Orlando, the lifestyle brand will cover a range of product categories, spanning from clothing to home decor. More from WWD “I am inspired by an eclectic…
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Personal-finance influencer Tori Dunlap has 1.7 million TikTok followers. She earns money as an influencer by promoting companies like Credit Karma and Four Seasons hotels. She shared how to write a simple DM that can lead to a paid sponsorship deal. Landing that first paid brand deal as an influencer isn’t easy. But a simple Instagram…
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