The last decade saw an explosion in a new form of online marketing that employed the power of social media influencers than it made celebrities. Celebrities, due to their popularity, have always had the following that traditional advertising and marketing have always tried to leverage, but the advent of social media has turned the tables…
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Good morning, Sources have told ET that Reliance Jio Platforms is close to investing up to $200 million in Bengaluru-based venture capital fund Kalaari Capital. The deal will be one of the largest commitments ever by an Indian conglomerate to a venture capital firm. Meanwhile, the Advertising Standards Council of India has issued guidelines for…
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Influencer Marketing Platform Industry Research Report study on Market strategy, Industry share, Growth factors, Revenue, Opportunity, Demand and Forecast. It helps identify each of the prominent hurdle to Growth, apart from identifying the trends of Influencer Marketing Platform market. Although COVID-19 pandemic has resulted in fewer brand collaborations, digital platforms have gained immense traction. This…
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NEW DELHI : The Advertising Standards Council of India (ASCI) has issued draft rules for advertising and promotions by influencers on digital media platforms to protect consumer interest as the watchdog seeks to oversee the burgeoning digital influencer market. The mainstay of the new draft code is to clearly identify and label upfront that a…
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