Helsinki-Based Matchmade Secures €4 Million To Help Brands Connect With Gaming Influencers

[ad_1] Helsinki, Finland-based Matchmade announced it has raised €4 million in funding to connect gaming companies and brands with YouTube and Twitch influencers. A majority of the €4 million was part of a Series A round that was led by Korea Investment Partners.  London Venture Partners and Business Finland also participated in this round. “Korea Investment…

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Tapping the Power Of Influencers

[ad_1] As bookstagrammers and YouTube stars continue to gain popularity, publishers are increasingly turning to these online influencers to spread the word about their books. And at a November 14 PubTechConnect breakfast event, organized by Publishers Weekly and the NYUSPS Center for Publishing, a panel of experts shared their views on what’s working and what…

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