Unilever’s top marketer says influencer fraud requires ‘urgent action’

As we’ve seen within the last year, the big-spending FMCG giants have demonstrated some hefty lobbying power when it comes to holding the digital marketing industry to account. This time, they’re getting tough on influencer marketing. At Cannes Lions today (June 18), Unilever’s chief marketing and communications officer, Keith Weed, said that the growing influencer…

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Apple HomePod review: If you’re deep into the Apple ecosystem, this is the smart speaker for you

Interest in smart speakers is quickly becoming ubiquitous among consumers as the segment grows. Whether it’s Google, Amazon, Sonos or Apple, tech companies continue to introduce new models to grab a bigger piece of the market share. Apple has kept a lower-profile in this space so far. HomePod’s release in February only included Australia, United…

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