Mommy Blogging 2.0: Business is booming, complete with perks and pitfalls

What was once an online conversation between new mothers, sharing stories and advice about sleepless nights and potty training, has evolved into a multibillion-dollar industry. Mommy bloggers, who these days mostly post their stories along with pictures on Instagram, are a major force in so-called influencer marketing. But using your social media channels — and sometimes your family — for advertisements comes…

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