How Coca-Cola and OshKosh B’gosh Activate Influencers for Maximum Effect – PR News

Brands are realizing the potential of influencers more than ever, taking money from advertising budgets and giving it instead to those who can speak with authority, and creativity, about products they love. But influencers may provoke issues. When is it appropriate for a brand to activate macro-influencers instead of micro-influencers? What if the influencer shines brighter than the campaign? Urging…

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ENTER THE JETSONS EXIT FLINTSTONES RECAPPING MIAMI BLOCKCHAIN NATION CONVENTION – Irish Tech News

The Blockchain Nation Conference was an event organized by Crypto World Journal providing a unique platform to learn about the latest trends, gain insight on the future of regulation, and experience invaluable networking. I had the pleasure of learning so much about the future of economics, healthcare, documents, digital assets, physical assets, voting rights, automotive…

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