‘Facebook Avatars’ is its new clone of Snapchat’s Bitmoji – TechCrunch

Hidden inside the code of Facebook’s Android app is an unreleased feature called Facebook Avatars that lets people build personalized, illustrated versions of themselves for use as stickers in Messenger and comments. It will let users customize their avatar to depict their skin color, hair style and facial features. Facebook Avatars is essentially Facebook’s version…

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Google launches Android Things for appliances as earlier spinoffs struggle to catch on

SAN FRANCISCO — Alphabet Inc’s Google on Monday launched a spinoff of its Android operating system for home appliances and other machines, following mixed results with Android offshoots for cars, smartwatches and televisions. Android Things, which arrives as Google opens its annual conference for developers, could bring its Google Assistant virtual helper to refrigerators and…

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Looking to Reach Prospects? Consider Going Micro

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers. When mapped to your strategic and marketing goals, personas can inform your personalization process, says Jill Grozalsky, director of digital strategy at Brainjocks. What matters most depends upon your brand and your customers’ particular needs. For example, if you know ________ about a…

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