Consumers Are Growing Weary of Social Media Influencer Marketing – Footwear News

[ad_1] As consumer behavior continues to change, so does the influencer landscape and consequently the way businesses advertise on social media. But despite its lingering popularity, it appears that influencer marketing is falling out of favor with consumers, according to a new study from Bazaarvoice, a digital marketing company based in Austin, Texas. Surveying more than…

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