Starbucks works with SG influencer Bellywellyjelly to create branded merchandise

Starbucks Singapore is collaborating with local influencer Christabel Chua, otherwise known as Bellywellyjelly, to sell her merchandise branded “kai” in Starbucks’ stores across the country. The Starbucks branded products were launched on 28 January 2019 and were exclusively sold in physical stores. These products include Frappuccino-shaped keychains, card holders and lanyard card holders. Meanwhile on the…

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Are You Taking Advantage of Influencer Marketing Properly? Taylor Jones, Music Industry Executive and CEO of The Hello Group Talks About Influencer Marketing – Press Release

DALLAS, TX / ACCESSWIRE / January 28, 2019 / No doubt you’ve come across influencer marketing by now. Perhaps you’ve dipped your toe in the murky waters, or perhaps you’re already committing significant budgets towards it. Either way, in an ecosystem that is often referred to as ‘The Wild West’, it’s always useful to learn…

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Khushboo Benani of Diageo India

Bringing together and leveraging the country’s two biggest passion points, music and friendship, Diageo through its content is trying to engage with the audience through its various content shows that include Mc Dowell No. 1 Yaari and Jam. The brand has been co-creating content on various levels, stating how partnering with content creators is going…

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