Media, production, social: Marketers do it for themselves | CMO Strategy

A trend toward in-house programmatic media buying has blossomed into further changes still. Credit: Illustration by Dan Page For Anheuser-Busch InBev, it was a simple matter of dollars and cents. Lucas Herscovici, global marketing VP of consumer connections, insights and innovations at the brewer, says the company brought programmatic media buying and production of quick-turnaround…

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