IAB Performance Marketing Trends Takes on Attribution, Automation and Struggling Longtail

The Internet Advertising Bureau (IAB UK) played host to the Performance Marketing Trends 2018 seminar yesterday, an event dedicated to thrashing out the current challenges and direction of the industry, ambitiously condensed into one afternoon. Hosted in the trade body’s newly-branded Macklin Street training space and sponsored by SaaS-based performance marketing platform CAKE, a diverse…

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