There is so much more to a travel influencer’s success than just sales and bookings

Influencers are increasingly a critical part of brand-building and marketing efforts. Although still relatively new, the explosion of influencer content has rightly got marketers excited. However, the more brands set their sights on influencers, the more they overlook how to really measure their success.  Thanks to the tracking tools available, brands are now able to…

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There is so much more to a travel influencer’s success than just sales and bookings

Influencers are increasingly a critical part of brand-building and marketing efforts. Although still relatively new, the explosion of influencer content has rightly got marketers excited. However, the more brands set their sights on influencers, the more they overlook how to really measure their success.  Thanks to the tracking tools available, brands are now able to…

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Bitcoin climbs back to $10,000 as cryptocurrency finds some mainstream support

Bitcoin climbed back to US$10,000 as the purchase of one of the bigger digital token exchanges by a more established financial services company bolstered expectations for wider mainstream acceptance of cryptocurrencies. Circle Internet Financial Ltd., a closely held firm backed by Goldman Sachs Group Inc., said it acquired Poloniex Inc., the 14th largest digital-token exchange.…

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