What is luxury? Instagram, millennials, and the sharing economy are changing it — Quartzy

[ad_1] Luxury ain’t what it used to be. Blame the internet, the rise of on-demand services, and the shift in consumer values as younger generations become more important buyers of high-end goods—all are challenging traditional notions of what luxury is. The classic symbols—the Hermès Birkin bag, a couture dress by Dior, a watch by Rolex—aren’t…

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