Radical rethink of influencer work as brands hand marketing over to employees

[ad_1] Cannes Lions’ introduction of a ‘Social and Influencer Lions’ category follows a turbulent year for influencers, with ASA probes into online ads and transparency also front-page news in relation to the Cambridge Analytica debacle. Another day, another influencer debate into transparency, disclosure and authenticity… it’s nothing new in the world of influence, right?…

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