Expectations from the brand and marketing industry in 2019

MUMBAI: The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving technologically advanced world. From multimedia content creation to influencer marketing, 2018 saw some…

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Amazon ups influencer marketing strategy

Amazon is ramping up its efforts in the influencer marketing space, recruiting more people with smaller followings into its affiliate program. According to Business Insider, Amazon has been quietly increasing the number of influencers the business works with, shifting from big names such as Mark Cuban and Gillian Michaels to a ‘micro influencers’ led strategy. Microinfluencers can have…

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