Instagram, YouTube stars are hot properties for Indian brands — Quartz India

Indian companies are finally tapping into a digital goldmine: Social media influencers. “From celebrities to the rising class of micro-influencers—experts in a specific topic with smaller but more highly engaged audiences—influencers are emerging as a critical marketing tool for brands,” according to a new report by Gurugram-based influencer-marketing firm Buzzoka. “Influencers help brands grow awareness and…

Details