Can influencer marketing work for pharma on social media? One agency thinks so

Pharma companies often partner with celebrities to help spread messages and sell products. But there’s a new kind of digital celebrity out there—social media influencers—that pharma has only begun to tap. With influencer marketing, brands tap people, usually well-known or with large networks, to represent their products. While influencer marketing includes the traditional paid celebrity spokesperson model, the…

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Facebook and Twitter face a short deadline on Russian bot #ReleaseTheMemo reports for Congress

Two leading Democrats in Congress are calling for new disclosures from Facebook and Twitter about Russian disinformation campaigns on their platforms. In a letter, Rep. Adam Schiff and Sen. Dianne Feinstein, minority leads on the House Intel and Senate Judiciary committees respectively, called for the two tech companies to release any information that have about…

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