Tim Cook’s visit to Shopify all about augmented reality, as Apple CEO praises ‘profound’ emerging technology

Apple CEO Tim Cook took in a demonstration of Canadian e-commerce platform Shopify’s augmented reality capabilities during a visit to Toronto, while touting his company’s investment in the emerging technology. “I believe that AR is the most profound technology of the future,” Cook said in an interview. “It amplifies human performance. It amplifies humans, not…

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