Survey: Nearly One Third of Consumers Have Been Swayed by Social Influencers to Purchase a Product or Service – Press Release

NEW YORK–(Business Wire)–Social influencers increasingly have greater impact on consumer brand awareness and purchase considerations, as 31 percent of consumers across the U.S. and Europe said they have purchased a product or service based on a social influencer post. This finding came from the new “Psychology of Following” survey, commissioned by Olapic and conducted by…

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