The worst influencer marketing fails of 2018

As influencer marketing matures and influencers take on stricter, longer-term contracts, the fails and flops with the marketing practice have become more pronounced. With brand-safety and fraudulent-follower concerns, influencers are being held to higher standards and less leeway is allowed. “We’re more aware and more cynical,” said Gil Eyal, CEO and co-founder of influencer analytics…

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10 Marketing Trends to Watch in 2019

Marketing is being shaped by emerging technologies, methods and patterns. December 26, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or…

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