Consumers Consider User-generated Content (UGC) More Authentic than Paid Posts, Survey Finds

Posted By Francis Rey on Dec 9, 2017 | Modern consumers have several ways to find and buy products and services. With many companies and brands competing for the people’s attention, which sources and content do they trust and find most persuasive in their purchasing decisions? Stackla recently conducted a 2017 Consumer Content Report that surveyed…

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