Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix

With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to adopt a more blended approach to talent-led campaigns in this new age of influence. London, United Kingdom. Digital influencers represent…

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Behind The Brand Deal: Dulce Candy

Ongoing demonization issues across YouTube continue to impact creators’ revenues, so it’s a good thing influencer marketing campaigns are increasing year-over-year. Influencer marketing on Instagram alone, for instance, is forecasted to be a $2.4 billion industry by 2019. And while Tubefilter often writes about these kinds of statistics and the industry’s massive growth, most of those…

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