In a previous article, I wrote about the growing importance of influencer marketing and how much brand equity matters in these campaigns: “While influencer marketing takes many different forms, there always has to be a great product, a great story, and great storytelling for the magic to be unlocked.
People who play games – myself included – like to complain about how studios and publishers monetize their wares these days. We get up in arms about in-game purchases (such as Star Wars Battlefront II‘s notorious loot crate system), criticize the cost of DLC and season passes, and flinch at the suggestion of paying a…Details
Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s…Details
With Amazon as the 800-pound gorilla, many of my fellow investors choose to ignore e-commerce altogether. In fact, the industry hit recent lows in a number of deals and investments. But as Bonobos’ $310 million acquisition by Walmart and Stitch Fix’s IPO demonstrate, there are still plenty of exciting opportunities in this space for investors. In…Details