Social Soup launches innovative voucher technology with national campaign for PepsiCo

SYDNEY NOVEMBER 17, 2017: The leader in influencer marketing, Social Soup, launched its innovative in-store real-time voucher technology with a national campaign for PepsiCo’s Sunbites Snack Crackers. Social Soup designed a campaign with a tiered influence approach to generate large-scale brand awareness, and generate trial and behaviour change to choose ‘better snacks for you’. Using…

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