‘Mum’s the word’: The online influencers secretly paid to go on 1News

TVNZ has pulled a story about Kmart from its site after The Spinoff obtained emails showing two online ‘influencers’ received undisclosed payments to appear. The revelations raise fresh questions about the murky and unregulated world of the influencer economy. Alex Casey investigates. Two prominent online “influencers” appeared in a 1News story about Kmart without having…

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