Influencer Marketing 101: How to Select the “Right” Influencer for Your Brand

With consumers getting wearier of traditional marketing every year, more and more companies are turning to influencer marketing to reach people in a more authentic, organic way. By definition, influencers are “Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship http://www.businessdictionary.com/definition/influencers.html.” Often,…

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