Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

BOSTON (PRWEB) March 26, 2019 e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user generated social content to sell more effectively online. Today’s retailers need new ways to connect…

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“Our technology is lightyears ahead”: Aussie micro-influencer platform Tribe raises $15 million to launch in the Big Apple

Aussie micro-influencer startup Tribe has raised $US10.5 million ($14.7 million) in funding, to fuel its expansion into the US market. Founded in 2015 by TV and radio host Jules Lund, Tribe is a self-serve marketplace connecting brands with micro-influencers, be they university students, mothers, or anyone else who is game. Brands can upload a brief,…

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Fullscreen’s Stu Smith on New Marketing Secret: Millennials Trust Influencers More Than Brands

Fullscreen’s Stu Smith on New Marketing Secret: Millennials Trust Influencers More Than Brands For brands that rely on cable networks to reach their target audiences, millennials and GenZers (the leaders of the cord-cutting era) have become increasingly difficult to reach. Distracted by ad-free streaming services and the “skip” button on YouTube’s ads, the two groups…

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