Social media influencers help Chinese brands outfox foreign rivals

[ad_1] For western companies such as Coca-Cola, Maybelline and Nestlé, century-old brands have long offered a formidable advantage over local rivals in China. But these established groups are increasingly being threatened by Chinese start-ups whose growth has been turbocharged by savvy social media marketing and optimised supply chains. That shift was underscored during this month’s…

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How Top Influencer Desi Perkins Turned Her Personal Brand Into A Skincare Line With Dezi Skin

[ad_1] Content creator and influencer Desi Perkins launches skincare band, DEZI SKIN, Photo Credit: Marco … [+] Roman Photo Credit: Marco Roman Welcome to Desi Perkins’ world. A content creator, celebrity makeup artist and beauty vlogger who has built a highly engaged audience (with a social following of over 7.6 million followers combined across Instagram…

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