Real estate marketing | Carl Muhlstein

From left: Mauricio Umansky, Behzad Souferian, Jay Luchs, Carl Mühlstein (Credit: the Agency, JLL, LinkedIn. Photo illustration by Jhila Farzaneh) The brokerage world was traditionally divided into two distinct tribes. Residential brokers were the aesthetes, the innovators, the people who didn’t shy away from using glamour to sell real estate. Commercial brokers, meanwhile, were the jocks…

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