Since Turning ‘Batkid’ Into a Viral Phenomenon, This Agency Has Made the Most of Social Media – Adweek

If you logged on to social media at any point in 2013, you probably read about “Batkid,” the 5-year-old cancer patient who got to spend a day as his favorite superhero thanks to the Make-A-Wish Foundation. “Batkid remains our proudest work to date,” said Stefania Pomponi, founder, president and chief evangelist at Clever, the San Francisco…

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