The stats back it up: Forbes reported at the beginning of 2017 that 84% of marketers planned on working with influencers in the next 12 months.
Instagram is announcing several new features for advertisers today. The biggest is probably the expansion of the Canvas ad format to Instagram Stories (which supposedly reach 250 million people daily). While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix.…Details
Fans of clever sobriquets despair! A recent update to Mario’s Japanese-language character profile on Nintendo’s official site has revealed that he is no longer a plumber. Which means we can no longer refer to the most iconic face in games with sly little nicknames like the dungaree-clad craftsman or the world’s most popular pipe fitter…Details
Monday, September 11, 2017 The FTC recently announced that it reached a settlement with two social media influencers, Trevor Martin and Thomas Cassell, for deceptively endorsing their owned and operated online gambling service “CSGO Lotto” without disclosing that they were the owners of the site, as well as paying other well-known social media influencers to…Details