Tapping the Power Of Influencers

As bookstagrammers and YouTube stars continue to gain popularity, publishers are increasingly turning to these online influencers to spread the word about their books. And at a November 14 PubTechConnect breakfast event, organized by Publishers Weekly and the NYUSPS Center for Publishing, a panel of experts shared their views on what’s working and what isn’t…

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Baron Corbin — ‘fired TGI Friday manager’ — and other successful influencer strategies (VB Live)

Consumers can smell “targeted advertising” from a mile away, but they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow. To learn how to tap social media stars to help create brand buy-in, create meaningful connections, and more, don’t miss this VB Live event! Register here for free.…

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