Snapchat warms up to social stars, extending verified accounts to influencers

With more than 100,000 followers on Snapchat, graphic designer Cyrene Quiamco (known as CyreneQ on social) has run influencer campaigns on the platform for brands like Walmart, Samsung and Burger King since November 2014. Yet app parent Snap hasn’t been known for cultivating influencers. CyreneQ rarely received guidance from the company on how she could grow her following…

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Amazon’s social media ‘Influencers’ program opens up to YouTube stars

Amazon’s Influencer Program, a service that allows social media personalities to earn commissions on the Amazon products they promote, is now accepting sign-ups from YouTube influencers who want to participate. Last Thursday, Amazon quietly enabled a self-service tool for YouTube stars that lets them request to join the highly-vetted program, which had first launched into…

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