New pitch niche: ‘Influencers’ tout products to social media followers

Jamie Herzlich Herzlich writes the Small Business column in Newsday. Small businesses can’t afford to hire major celebrities to tout their brands on social media. But they have access to advocates who can prove even more powerful: social media users who’ve created smaller but loyal groups of followers. Endorsements from these “micro-influencers” carry more weight…

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Battle to become one of 5 federal ‘superclusters’ attracts 50 competitors

By Andy Blatchford OTTAWA — The competition to become one of up to five government-designated technology “superclusters” and draw from a federal funding purse of $950 million has attracted more than 50 proposals. The contest, a cornerstone of Ottawa’s so-called innovation agenda, is designed to encourage academia and businesses to work together on strategies to boost…

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