The mysterious world of social media influencers: Govani

Toronto’s Cailli and Sam Beckerman, photographed in April 2016, have 168,000 Instagram followers and have turned their sister act into a marketing machine.   (George Pimentel)   Jessica Mulroney, one half of Toronto’s famous power couple and a brand unto herself, commands 75,500 followers on Instagram.  (Instagram.com/jessicamulroney)   “Who are they?” I heard someone ask at one of the…

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