Building A Long-Term Relationship With The Single-Ticket Sports Fan 07/03/2017

For most sports franchises, the season ticket holder is the holy grail of fan. And for good reason: according to research from Deloitte, season ticket holders “spend five times as much money as non-season ticket holders on non-ticket purchases from sports organizations and authorized partners.”  But season ticket holders aren’t spending just because; they’re spending…

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5 Questions with Jen Perri the Senior Director of Partnership Development & Multi-platform strategy…

Jen Perri is currently the Senior Director of Partnership Development & Multi-platform strategy of the Univision Creator Network. She leads the charge in cross platform integration of influencers and brands within Univision. Perri helped launch the Univision Creator Network, the leading U.S. Hispanic-focused multi-channel network on YouTube. Prior to her role at Univision, Perri held strategy…

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