Study: Consumers Trust Influencers 16% More than Friends or Family When Making Shopping …

Influencers are a hot topic in the world of digital media, with brands routinely seeking out social media stars to partner with for promotional pushes. But how much do these influencers really affect sales and drive brand awareness? A new study from influencer marketing platform gen.video and shopper marketing agency Geometry Global discovered upwards of…

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Fyre Festival Fallout: What Celebrities and Brands Can Learn from the Influencer Marketing Debacle

Over the last few years, we’ve seen countless examples of celebrities failing to properly disclose their social media endorsements, from Kim Kardashian’s Sugar Bear Hair recommendations to Kylie Jenner’s “thank you” Instagram posts to AirBNB for free houses. But all of the previous celebrity influencer disclosure failures pale in comparison to what occurred in the…

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