4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read “paid partnership with” on such posts. The move came a couple months after the Federal Trade Commission sent 90 letters to…

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Finding authenticity in influencer marketing

Influencer marketing Earlier this month, The American Genius writer, Ellen Vessels, posed the following question, “Are there affordable ways for small businesses to tap into influence marketing?” Some call influencer marketing a big scam. Others are worried that influencer marketing may replace advertising agencies. Someone didn’t do their homework Recently, an owner of an influencer…

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