Emerging brands need real influence, not paid ‘influencers’

The key is to understand the different kinds of human persuasion that matter to growing a premium food/beverage business and utilizing them properly, so that the right consumers receive a smart story that primes them not just to try the product but literally feeds them in advance the brand-outcome associations required to support a long-term consumption habit. If done right, the story will also…

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Influencer Marketing Company indaHash Launches In The ANZ Region

Influencer marketing platform indaHash has expanded its global footprint with the addition of digital consultancy firm ICONOMY as a direct reseller of indaHash’s influencer marketing services in Australia and New Zealand. indaHash currently operates in over 80 markets worldwide and has more than 13 offices across markets such as London, New York, Tokyo, Singapore, Warsaw, Dusseldorf…

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