SCC Merges PR, Influencer and Social Practices

Schafer Condon Carter (SCC) is merging its influencer marketing, social media, and PR practices into the stand-alone SCC|PRISM division. Positioned as a silo-free operation the rejiggered unit will develop traditional analog and digital media projects across multiple media platforms as a proactive move to stay ahead of the evolving media landscape. “Traditional approaches towards earned…

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