Why Influencer Marketing Needs to Grow Up

influencer istock Credit: milindri/iStock Influencer marketing is all the rage among marketers. There’s just one tiny problem. It’s grossly underutilized. According to a recent survey by Traackr and Top Rank Marketing, 43% of companies report being in the experimental stages of influencer marketing; another 28% said their programs are tactical. The numbers are more lopsided…

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