Enterprise hits and misses – IBM gets Red Hat, the tech media goes trick or treating

Diginomica picks – my top three stories on diginomica this week Digital and delivery – McDonald’s growth accelerators that are paying off – self-order kiosks, mobile app pickup, delivery – this isn’t your grandpappy’s wait in line for trans fats McDonald’s. Stuart applies the digital checklist to a brand in transition: “While I still can’t…

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How Taylor Swift, Snapchat, And Millennial Marketers Are Changing The Political Game

Capturing the youth vote can make the difference in a candidate’s victory or defeat. Historically, 18-29-year olds have performed below expectations. In 2018, voter registration has skyrocketed. The question is whether the actual number of votes cast by 18-29 year-olds will match this expectation.   The initial signs are promising. According to The Institute of…

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